Program za bolje življenje
Program za bolje življenje jedanaestogodišnji je plan delovanja kojim kompanija Electrolux nastoji da oblikuje bolje i održivije življenje širom sveta. U njegovom središtu nalazi se popis 100 odlučnih mera za koje smo se obavezali da ćemo ih preduzeti do 2030. godine, a taj se popis neprestano širi. U tim se merama ogleda naša predanost prema četiri jasna cilja koja smo definisali u okviru kategorija bolje ishrane, bolje nege odeće, boljeg kućnog prostora i bolje kompanije.
The centrepiece of the Better Living Program is a list of actions that we are committed to implementing over 11 years. The list will develop over time: by 2030, it will contain 100 actions - each of them to helping to steer us towards our four main targets.
The actions include collaborations with partners, industry experts, respected change-makers - even other brands - around the globe. Because it´s impossible to spark sweeping change without looking beyond ourselves.
We aim to inspire more people to eat in a way that benefits both people and planet. This means helping to improve the nutritional value of what people eat while showing how enjoyable it can be to incorporate more sustainable ingredients - particulary plant-based options. We also want to help reduce food waste in every way we can.
2030 Target: Make sustainable eating the preferred choice.
Better Garment Care
By modemising care technology and inspiring better care habits for all fabrics, we aim to prolong the average life of garments while reducing the environmental impact of aftercare by up to half. We also want to contribute to more sustainable fashion consumption models.
2030 Target: Make clothes last twice as long with half the environmental impact.
Better living report
A global study that explores consumer attitudes and challenges when it comes to sustainable living.
Introducing intuitive cooking
The products in our new kitchen range are so intuitive that you don´t have to think. Instead, you can focus on flavours, family and friends. For better living. Designed in Sweden.
Food is the single most critical factor when it comes to our health. It is also critical to our planet´s health, with the food industry accounting for a third of global energy consumption and over 20 percent of emissions*. All the more shocking, then, that 30% of the food we buy is thrown away**, even though one-ninth of the world is going to sleep hungry each night***. That is why we want to help people make better eating choices in ways that are effortless and enjoyable.
* Source: UN SDG, 2018
** Source: UN SDG, 2018
*** Source: Food Aid Foundation
2030 Target: Make sustainable eating the preferred choice
We aim to inspire people to eat, source and handle food in a way that benefits both people and planet - without sacrificing any enjoyment.
To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. These are the things we aim to focus on for Better Eating:
- Reduce food waste in every way we can
- Inspire more plant-based eating
- Minimize nutrition loss in foods
- Improve the experience of eating sustainably through enhanced tastes, textures and colours
- Make it easy to implement all of these in everyday life
"We always try to find better solutions for food preservation. But sustainable eating is also about changing behavior. It´s about taking small steps for a bigger cause."
Food Preservation Expert. Electrolux, Sweden
Better Garment Care
Over the past 20 years, we have quadrupled the number of garments we go through*. Compounding the issue is the fact that 90% of our clothes are thrown away before they need to be**. Part of the problem is fast fashion - another is aftercare. Due to poor, outdated laundry habits, the lifespan of garments is diminishing. With the fashion industry being the fourth largest polluter in the world***, it´s time we changed the way we consume and care for our clothes.
* Source: Fashion Revolution
** Source: AEG Care Label Project
*** Source: Measuring Fashion, Global Impact Study 2018
2030 Target: Make clothes last twice as long with half the environmental impact
By demonstrating better garment care, we aim to help people extend the wearability of their clothes while halving the environmental footprint of their aftercare.
To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. Our focus areas for Better Garment Care are:
- Prolong the lifetime of garments by modernising care technology and care habits
- Reduce the environmental impact of garment care
- Enable care for all fabrics
- Contribute to more sustainable fashion consumption models
"We need to see what´s already here as our primary resources - rather than continuing to feed the beast."
Orsola de Castro
Fashion Industry Innovator. Fashion Revolution, United Kingdom
Better Home Environment
Poor air quality has become a widespread risk to human health. According to the UN, 92% of people live in places where pollution exceeds recommended limits. While we spend much of our time indoors - on average, about 16 hours a day* - this only makes matters worse. Due to inadequate ventilation, the concentration of harmful pollutants indoors can often be up to five times higher than outdoors**. This doesn´t have to be the case. And we can undertake efforts to improve people´s wellbeing at home.
* Source: BEAMA - My health My
** Source: BEAMA - My Health My
2030 Target: Make homes healthier and more sustainable through smart solutions for air, water and floors
Working towards this target we will accelerate the development of solutions that enable more people to achieve healthier homes in a more sustainable way.
Working towards this target, Electrolux will accelerate the development of solutions that enable more people to achieve healthier homes in a more sustainable way. This may include:
- Developing sophisticated air and floor care solutions, powered by digital technology.
- To optimize the indoor environment, as well as being a driving force for more resource-efficient appliances with a reduced climate impact.
"The indoor quality has worsened from 2 to 5 times, compared to the past."
Monica Celotto and Fiorella Trivillin
Air Quality & Sustainability Innovators. Electrolux Italy
When our future depends on the choices we make today, we must all do our part. That doesn´t just apply to individuals. At Electrolux, to shape living for the better, we are determined to shape our company for the better. We need to look at what we are doing when it comes to production, such as how our factories operate and what materials we´re choosing, as well as how we can optimise product lifetimes and ensure appliances are being used correctly for maximum resource efficiency.
2030 Target: Make our business climate neutral and circular
We aim to make our factories waste-free and fully climate neutral while developing products that maximise efficiency when it comes to energy and other resources.
To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. Our focus areas for Better Company are:
- Make manufacturing climate neutral
- Run zero-waste factories
- Develop our products in line with UN climate action goal
- Offer business models and designs that optimise use of resources
"In the future, I think that we will look back at this time as a pivotal moment. And when I look back, I want to see it as a moment that made us change for the better."
Electrolux CEO & President